Welcome

Mark Aaron Polger is an academic librarian and information literacy instructor who has been working in libraries since 1992. They received their MLIS degree in 2000 from the University of Western Ontario (London, Ontario, Canada) and has worked as a librarian in public, hospital, and academic libraries. Currently, they are the Coordinator of Library Outreach at the College of Staten Island, City University of New York (CUNY).

At the College of Staten Island, their responsibilities include coordinating the library’s marketing and outreach activities, engage in campus community partnerships, and assists in the assessment of library services and resources.

They assist in the promotion of library events for CLUE (College Life Unit Experience) credit, coordinates the partnership with local-area high schools and public library branches, and also serves as the liaison to the Office of Admissions and Recruitment, Office of Student Life, SEEK office, and the Center for Global Engagement.

Mark also teaches LIB 102 (Beyond Google: Research for College Success), the Information Literacy course taught in the department. They also serve as the subject librarian for Marketing and Psychology departments and provide library instruction to those disciplines and many others.

​Mark’s research interests include library marketing, outreach, and UX (user experience) design. They are most interested in how users interact with the library’s physical and virtual touch points; specifically the various pathways of the building, the web site, terminology, signage, and promotional materials.  Mark has written and presented on topics ranging from library marketing strategies, faculty outreach, library marketing campaigns, library jargon, and library signage.

Since 2014, they have been co-chairing the Annual PR Xchange Awards Competition,  part of the Core division of the American Library Association.

Locally, they co-chair meetings in New York City for ACRL National’s Library Marketing and Outreach Discussion Group. They were part of the founding committee of the Library Marketing and Communications Conference (LMCC) from 2015-2019. ​Currently, they are the Founder and Editor-in-Chief of the open-access, peer reviewed journal Marketing Libraries Journal, which was launched in Fall 2017.

Mark is the author of three books; Library Signage and Wayfinding Design: Communicating Effectively with your Users (2021), Library Marketing Basics (2019), and Engaging Diverse Learners: Teaching Strategies for Academic Librarians (co-authored with Scott Sheidlower)(2017).

Originally from Montreal, Canada, Mark holds a DEC (Diplôme d’études collégiales) in Pure and Applied Sciences from Marianopolis College, a BA honours degree in Sociology from Concordia University, an MLIS from the University of Western Ontario, an MA in Sociology from University of Waterloo, a B.Ed. in Adult Education from Brock University, and a Ph.D. in learning and instruction from the University at Buffalo, State University of New York (SUNY). 

Mark moved to New York City in 2008 and is an avid cyclist, walker, and runner. Mark loves studying street maps, and enjoys exploring the city by foot and on their folding bike.