Publications

Books

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Polger, M.A. (2019) Library Marketing Basics. Lanham, MD: Rowman and Littlefield Publishers.  

Polger, M.A., & Sheidlower, S.A. (2017) Engaging Diverse Learners: Teaching Strategies for Academic Librarians. Santa Barbara, CA: Libraries Unlimited.

Chapters

Sich, D., & Polger, M. A. (2018). How to Assess Students’ Social Media Preferences: A Comparison at Two Academic Institutions. In Nina Verishagen (Ed.), Social Media: An Academic Library Perspective (pp. 3-14). Oxford, United Kingdom: Chandos Publishing.

Chao, S., Evans, B., Phillips, R., Polger, M. A., Posner, B., & Sexton, E. (2017). The CUNY-Shanghai Library Faculty Exchange Program: Remembering, Reflecting, and Reshaping How We Do Our Jobs. In C. Constantinou, M. J. Miller, & K. Schlesinger (Eds.), International Librarianship: Developing Professional, Intercultural, and Educational Leadership  (pp. 27-40). Albany, NY: SUNY  Press.

Polger, M. A. , Okamoto, K. (2012). Selective (and Subtle) Marketing of Library Instruction. In C. Smallwood, V. Gubnitskaia, and K. Harrod (Eds.), Marketing Your Library: Tips and Tools That Work (pp. 183-191), New York: McFarland & Company.

Polger, M. A. (2005). Degrassi.ca – Building a Fan Community On -line. In M. Byers (Eds.), Growing Up Degrassi: Television, Identity, and Youth Cultures (pp. 255-271). Toronto: Sumach Press.

Peer Reviewed Journal Articles

Polger, M.A., & Sich, D. (2019). Are They Even Following Us?: Using market research data to understand students’ social media preferences. Library Management, 40(8/9), 508-517.

Polger, M.A., & Stempler, A.F. (2014). Out with the Old, In with the New: Best Practices for Replacing Library Signage. Public Services Quarterly, 10(2), 67-95.

Polger, M.A.(2014). Controlling our vocabulary: Language consistency in a library context. The Indexer: The International Journal of Indexing.32(1), 32-37.

Chao, S.J., Evans, B., Phillips, R., Polger, M.A., Posner, B., & Sexton, E. (2013) Developing Sustainable International Library Exchange Programs: The CUNY-Shanghai Library Faculty Exchange Model, Metropolitan Universities Journal, 24(3), 102-123.

Polger, M.A., & Okamoto, K. (2013). Who’s Spinning the Library? Responsibilities of Academic Librarians who Promote. Library Management, 34(3), 236 – 253

Stempler, A.F., & Polger, M.A. (2013). Do You See the signs?: Evaluating Language, Branding, and Design in a Library signage Audit. Public Services Quarterly, 9(2), 121-135.

Okamoto, K., & Polger, M.A. (2012). Off to Market We Go: A Content Analysis of Marketing and Promotion Skills in Academic Librarian Job Ads, Library Leadership and Management, 26(2), 1-20.

Polger, M.A. (2011). Student Preference in Library Web Site Vocabulary. Library Philosophy and Practice, 2011 annual issue, 1-16.

Polger, M.A. (2010). The Informationist: Ten Years Later. Journal of Hospital Librarianship, 10(4), 363 – 379.

Polger, M.A. (2010). Information Takeout and Delivery: A Case Study Exploring Different Library Service Delivery Models. Journal of Hospital Librarianship, 10(1), 3-22.

Polger, M.A., Okamoto, K. (2010). Can’t Anyone Be a Teacher Anyway?”: Student Perceptions of Academic Librarians as Teachers. Library Philosophy and Practice. 1-16.

Unpublished Master’s Thesis 

Polger, M.A. (2004, May). Rewriting the Holocaust Online: A Discourse Analysis of Holocaust Denial Web Sites (Unpublished master’s thesis). University of Waterloo, Waterloo, Canada.  Retrieved from https://academicworks.cuny.edu/si_pubs/157/

Popular Publications

​Polger, M.A. (2018). Thoughts From Toronto’s Think Tank Conference, Marketing Library Services, Vol. 32 Issue 6, 4-6.

Polger, M.A. (2008). The Danger of Google Health, Access: The official publication of the Ontario Library Association, Vol. 14 Issue 4A, 30-31.

Polger, M.A. (2008). Doctors Using Google: What Happened to Quality Assurance?, Access: The official publication of the Ontario Library Association, Vol. 14 Issue 3, 49-50.

Polger, M.A. (2008). A Librarian in Transition, Access: The official publication of the Ontario Library Association, Vol. 14 Issue 3, 51-52.