Mark Aaron Polger is an academic librarian and information literacy instructor who has been working in libraries since 1992. He received his MLIS degree in 2000 from the University of Western Ontario (London, Ontario, Canada) and has worked as a librarian in public, hospital, and academic libraries. Currently, he is the Coordinator of Library Outreach at the College of Staten Island, City University of New York (CUNY).
At the College of Staten Island, his responsibilities include coordinating the library’s marketing and outreach activities, engage in campus community partnerships, and assists in the assessment of library services and resources.
He assists in the promotion of library events for CLUE (College Life Unit Experience) credit, coordinates the partnership with local-area high schools and public library branches, and serves as the liaison to the Office of Admissions and Recruitment, Office of Student Life, and the Center for Global Engagement.
Mark also teaches LIB 102 (Beyond Google: Research for College Success), the Information Literacy course taught in the department. He is the library liaison to the Psychology department and provides library instruction to that discipline and many others.
Polger’s research interests include library marketing, outreach, and UX (user experience) design. He is most interested in how users interact with the library’s physical and virtual touch points; specifically the web site, terminology, signage, and promotional materials. He has written and presented on topics ranging from library marketing strategies, faculty outreach, library marketing campaigns, library jargon, and library signage.
Nationally, he was very active in the LLAMA (Library Leadership and Management Association) division of the American Library Association. From 2014 through 2020, he was Chair of the Marketing and Communications Community of Practice, Chair of the PR Xchange Committee, and co-chair of the Annual PR Xchange Awards Competition. This awards competition is a library public relations contest, that was sponsored by the Marketing and Communications Community of Practice of LLAMA. LLAMA merged with other ALA divisions into Core on September 1, 2020 and the PR Xchange Awards will not be taking place in 2021.
Locally, he co-chairs meetings in New York City for ACRL National’s Library Marketing and Outreach Interest Group. He was a member of the planning committee from 2015-2019 of the Library Marketing and Communications Conference (LMCC), an annual conference sponsored by Amigos Library Services. Currently, he is the Founder and Editor-in-Chief of the open-access, peer reviewed journal Marketing Libraries Journal, which was launched in Fall 2017.
He is the author of three books; Library Signage and Wayfinding Design: Communicating Effectively with your Users (2021), Library Marketing Basics (2019), and Engaging Diverse Learners: Teaching Strategies for Academic Librarians (co-authored with Scott Sheidlower)(2017).
Originally from Montreal, Canada, Polger holds a DEC in Pure and Applied Sciences from Marianopolis College, a BA in Sociology from Concordia University, an MLIS from the University of Western Ontario, an MA in Sociology from University of Waterloo, and a B.Ed. in Adult Education from Brock University. Polger moved to New York City in 2008 and became a U.S. citizen in early 2016.
He is in his sixth year of his Ph.D. and beginning his dissertation research in the Curriculum, Instruction, and the Science of Learning (CISL) program in the Department of Learning and Instruction at the University at Buffalo, State University of New York (SUNY).