Mark Aaron Polger is an academic librarian and information literacy instructor who has been working in libraries for over 30 years. He received his MLIS degree almost 20 years ago and has worked as a librarian in public, hospital, and academic libraries. Currently, he is the Coordinator of Library Outreach at the College of Staten Island, City University of New York (CUNY).
At the College of Staten Island, his responsibilities include coordinating the library’s marketing and outreach activities, engage in campus community partnerships, and coordinate assessment of library services and resources. He also teaches LIB 102 (Beyond Google: Research for College Success), the Information Literacy course taught in the department. He is also the liaison to the English and Psychology departments and provides library instruction to those disciplines.
Polger’s research interests include library marketing, outreach, and user experience design. He is most interested in how users interact with the library’s physical and virtual touch points; specifically the web site, terminology, signage, and promotional materials. He has written and presented on topics ranging from library marketing strategies, faculty outreach, Information Literacy marketing campaigns, library jargon, and library signage.
Mark is active in LLAMA as Chair of the Marketing and Communications Community of Practice, and Chair of the PR Xchange Committee. He has been co-chair of the Annual PR Xchange Awards Competition since 2014. This awards competition is a library public relations contest, sponsored by the Marketing and Communications Community of Practice of LLAMA
Locally, he co-chairs meetings in New York City for ACRL National’s Library Marketing and Outreach Interest Group. He is also a member of the planning committee of the Library Marketing and Communications Conference (LMCC), an annual conference sponsored by Amigos Library Services.
At his institution, he is co-chair of the LACUNY (Library Association of the CUNY) Library Marketing and Outreach Roundtable Discussion Group.
Currently, he is the Founder and Editor-in-Chief of the open-access, peer reviewed journal Marketing Libraries Journal, which was launched in Fall 2017.
Originally from Montreal, Canada, Polger holds a DEC in Pure and Applied Sciences from Marianopolis College, a BA in Sociology from Concordia University, an MLIS from the University of Western Ontario, an MA in Sociology from University of Waterloo, and a Bachelor of Adult Education from Brock University. He is currently a fourth year Ph.D. student in the Curriculum, Instruction, and the Science of Learning (CISL) Program at the University at Buffalo, State University of New York (SUNY).
Polger moved to New York City in 2008 and became a U.S. citizen in early 2016.