Presentations

Presentations

Polger, M.A. (speaker). Using Instructional Scaffolding to Teach Scholarly and Popular Sources. CUNY LILAC Spring 2019 meeting. CUNY Central. June 7, 2019. Retrieved from https://www.slideshare.net/markaaronpolger/instructional-scaffolding-cuny-lilac-spring-2019-training

Polger, M.A. (speaker). Qualitative and Quantitative Assessment of Library Signage. CUNY Libraries Assessment Fair. April 20, 2018. Retrieved from https://drive.google.com/file/d/1D2Ey3DdnRnHVcWmzSJCLvJFr861BtBMs/view  

Polger, M.A. (speaker). “Engaging Diverse Learners in the Information Literacy Classroom: Finding The Performer Inside” SUNYLA Annual Conference, Stony Brook University, June 14-16, 2017. held on June 15, 2017.

Polger, M.A. (speaker). “Auditing and Replacing Library Signage: Maintaining Effectiveness and Relevancy After the Project,” Library Marketing and Communications Conference, Dallas, TX, held on Nov 14-17, 2016.

Polger, M.A. (speaker). “Teaching Diverse Learners: Engagement Strategies for Academic Librarians.” Summer Information Literacy Workshop: Catching the Information Literacy Wave, ACRL NJ/NJLA CUS User Education Committee, Rutgers University, July 21, 2016.

Polger, M.A. (speaker). “Curriculum Changes in First Year College Composition Classes: an Opportunity for Faculty Partnerships”METRO Outreach and Advocacy Special Interest Group, Spring 2016 meeting, May 26, 2016, METRO Training Center.

 Polger, M.A. (speaker). “The Many Faces of Embedded Librarianship: Interpretations of How We Integrate Ourselves into College Courses”, ACRL/NY Professional Development Meeting, May 16, 2016, METRO Training Center.

Polger, M.A. (speaker). “Using Relationship Marketing to Develop a Successful First Year Library Workshop Program, Library Marketing and Communications Conference, Dallas, TX, held on Nov 2-4, 2015.

Polger, M.A., & Stempler, A.F. (speaker). “Library Facelift: Syncing Library Signage with a College’s New Brand”, Library Management Institute (LMI) Annual Conference. Glenside, Pennsylvania, June 2-4, 2013.

Stempler, A.F., & Polger, M.A.,  (speakers). “Signs of Change: Rethinking Language, Branding, and Design in Library Signage”, Association of Library Communications and Outreach Professionals (ALCOP) Annual Conference. Glenside, Pennsylvania, October 14-15, 2012.

Chao, J., Evans, B. , Phillips, R ., Polger, M. A., Posner, B., & Sexton, E.  (poster presenters). “CUNY Librarians in China”, ALA 2012 Conference. Anaheim, California. June 21-26, 2012.

Polger M.A., & Okamoto K. (speakers). “Blending, Mixing, and Processing: Strategies Used to Engage Students in the Classroom”, Library Orientation Exchange (LOEX) Annual Conference 2012 (peer-reviewed), Columbus, Ohio, May 3-5, 2012.

Polger, M. A., Phillips, R., Chao, J., Sexton, E., Posner, B., & Evans, B. (poster presenters). “CUNY Librarians in China”, ACRL/NY Annual Symposium. New York, New York. Dec 2, 2011.

Polger, M. A., & Okamoto, K. (poster presenters). “Marketing & Outreach Librarian Job Advertisements: A Descriptive Analysis”, Association of College and Research Libraries (ACRL) National Conference (peer reviewed).   Philadelphia, Pennsylvania. March 30 – April 2, 2011.

Polger, M. A., & Okamoto, K. (roundtable facilitators). “Librarians Who Promote: The Importance of Marketing and Public Relations in Academic Libraries”, Association of College and Research

Libraries (ACRL) National Conference (peer reviewed). Philadelphia, Pennsylvania. March 30 – April 2, 2011.

 Polger M.A., & Okamoto K. (speakers). “Marketing, Communications, and Outreach Librarians: Roles, Responsibilities, and Challenges”, Canadian Library Association (CLA) Annual Conference (peer reviewed), June 1-6, 2010.

Polger, M. A., & Pullattayil, A. (speakers).  “Information Takeout & Delivery and the iTrain: Different Outreach Methods to Garner More Users”, Ontario Library Association (OLA) Superconference, Toronto, Canada, February 25, 2010.

Polger, M.A. (speaker).  “Re-thinking Library Jargon: Maintaining Consistency and Using Plain Language”, Ontario Library Association (OLA) Superconference, Toronto, Canada, February 26, 2010.

Polger, M. A., & Okamoto, K. (speakers). “Are Librarians Really Teachers? Reflections and Analysis”, Workshop on Instruction for Library Use  (WILU) Annual Conference (peer reviewed), Montreal, Canada, May 26, 2009.

Polger, M. A., Cameron, B. (speakers). “From Librarians to Prospect Researchers: What you can do with your MLIS, panel discussion”, Ontario Library Association (OLA) Superconference, Toronto, Canada, February 1, 2008.

Polger, M. A. (speaker). “Re-writing the Holocaust online: A Discourse Analysis of Holocaust Denial Web Sites”, Association of Jewish Libraries (AJL) Annual Conference, Toronto, Canada, June 16th, 2003.

Invited Talks

Polger, M.A. (speaker). “Library Marketing 101” Live Webinar given to The Southwest Florida Library Network. Online. June 18, 2020

Polger, M.A. (speaker). “Best Practices for Library Signage” Live Webinar given to ALA Publishing. Online. May 20, 2020

Polger, M.A. (speaker). “Marketing in Libraries: Understanding Your Target Audience(s) and Designing Services and Resources to Meet Their Needs. LILRC Workshop. Farmingdale Public Library. Friday November 22, 2019.

Polger, M.A. (speaker). “Library Marketing Basics.” ALA Booklist Webinar. Online. September 13, 2019.

Polger, M.A. (speaker). “Best Practices for Library Signage” Live Webinar given to ALA Publishing. Online. July 25, 2019.

Polger, M.A. (speaker). Marketing in Libraries: A Snapshot of my role at CSI, CUNY. Presentation given to Western Libraries, University of Western Ontario, London, Ontario, Canada. Friday, July 5, 2019.

Polger, M.A. (speaker). Library Figures Podcast, episode 15. Piola Library Marketing Consultancy, May 7, 2019. Retrieved from
http://piola.libsyn.com/15-mark-aaron-polger-the-first-ever-marketing-journal-for-libraries

Polger, M.A. (speaker). “Conducting a Library Signage Audit: Designing a Quantitative and Qualitative Research Study” Live Webinar presented to the University of Alabama (synchronous) online course “Research Methods”, Nov 7, 2018.

Polger, M.A. (speaker). “Best Practices for Library Signage” Live Webinar given to ALA Publishing. Online. July 11, 2018.

Polger, M.A. (speaker). “What Do Academic Librarians Really Do?” Live Webinar presented to the University of Alabama (synchronous) online course “Academic Libraries”, February 7, 2018.

Polger, M.A., (speaker). “Advocating for Credit Bearing Information Literacy Courses”. Greater New York Metropolitan Region of the Association of College and Research Libraries- Professional Development Committee Meeting, Borough of Manhattan Community College, CUNY, November 29, 2017.

 Polger, M.A., & Stempler, A.F. (speakers). “Best Practices for Library Signage” Webinar given to ALA Publishing. Online. July 12, 2017.

Polger, M.A., & Stempler, A.F. (speakers). “Best Practices for Library Signage” Webinar given to ALA Publishing. Online. January 5, 2017.

Polger, M.A. (speaker). “What does Marketing Look Like in an Academic Library?” Presentation given to librarians at Lloyd Sealy Library, John Jay College of Criminal Justice, CUNY. New York, New York, November 1, 2016.

Polger, M.A. (speaker). “Signage Tips and Tools: Engaging Library Users with effective, User Friendly Signage”, Suffolk Cooperative Library System Presentation, June 16, 2016.

Polger, M.A. (speaker). “Academic Librarians Who Teach” Live Webinar presented to the University of Alabama (synchronous) online course “Academic Libraries”, June 8, 2016.

Polger, M.A., (speaker). “Newsletters:  Best Practices,  Tips, and Tricks, METRO Outreach and Advocacy Special Interest Group meeting. New York, New York, June 11, 2015.

Polger, M.A., & Stempler, A.F. (speakers). “Students Preferences to Signage:  Methods, Tips, and Best Practices to Consider”, METRO User Experience Special Interest Group Lightning Talk. New York, New York, May 27, 2014.

Polger, M.A. (speaker). “Technology in Libraries: A Look Back at the Last Twenty Five Years”, Brooklyn Public Library, Greenpoint Branch, Friday April 11, 2014.

Thistlethwaite, P., Fuchs, C., Humes, R., Spiegelman, M., Walker, S., Polger, M.A., Frazier, K. (panel discussion) .“Navigating a Successful Tenure Process: NYC Librarians Discuss”, METRO & ACRL/NY Mentoring Program Joint discussion, March 3, 2014, Metropolitan New York Library Council, New York, NY.

Polger, M.A., & Stempler, A.F. (speakers). “Counting the signs: A Library Signage Audit Examining Language, Branding, and Design”, Lehman College Library, CUNY Presentation. New York, New York, July 23, 2013.

Wacha, M., Apfelbaum, D., Furay, J., & Polger, M.A.(panel discussion). “Demystifying the Working Life of a New Academic Librarian – What to Expect in the 1st Days, 1st Weeks, 1st Months & 1st Years”, METRO & ACRL/NY Mentoring Program Joint discussion, June 6, 2013, Metropolitan New York Library Council, New York, NY.

Smale, M.A., Regalado, M, Georgas, H., & Polger, M.A., (panel discussion). “Knowing Our Audience: CUNY Students in the Library”, Library Association of the City University of New York (LACUNY) Instruction Event, Graduate Center, New York, NY, May 13, 2013.

Polger, M.A., & Stempler, A.F. (speakers). “Counting the signs: A Library Signage Audit Examining Language, Branding, and Design”, Library Association of the City University of New York (LACUNY) Winter Membership Meeting. New York, New York, December 17, 2012.

Polger, M. A.(speaker).  “CUNY-Shanghai Library Faculty Exchange Program: Reflections and Observations”, W.O.W. (World on Wednesday weekly lecture series), CLUE-credit event, May 2, 2012, College of Staten Island, CUNY.

Weiner, N., Porcaro, J.P., Polger, M.A., & Hensley, R., (panel discussion). “Future of Academic Libraries”, Rutgers University School of Information, April 18, 2012, Rutgers University, State University of New Jersey.

 Polger, M. A., & Okamoto, K. (webinar presenters). “Marketing During Library Instruction: A Three Step Process”, The Education Institute, Live Webinar Presentation, Toronto, Ontario, Canada, Feb 23, 2012.

Havelka, S., Phillips, R., Polger, M.A., Zhan, H., & Xu J.  (panel discussion).  “Library Association of the City University of New York (LACUNY) International Relations Roundtable, Panel Discussion on the CUNY Shanghai Library Faculty Exchange Program”,  New York, NY, The Graduate Center, CUNY, October 14, 2011.

Polger, M. A., & Okamoto, K. (speakers). “Are Librarians Really Teachers? Reflections and Analysis”, Library Association of the City University of New York (LACUNY) Spring Membership Meeting. New York, New York. June 11, 2010.

Polger, M.A., Marcus, S., Posner, B., & MacCubbin, P. (panel discussion). “CUNY Institutional Review Board, Library Association of the City University of New York (LACUNY) Professional Development Committee and LACUNY Junior Faculty Research Roundtable, New York, NY, The Graduate Center, CUNY, February 26, 2009.